Does Adidas need to rethink its celebrity partnership playbook?
8 Hottest Celebrities Ever Endorsed By Fitness Brands | Men's Health
Beyonce Brand Endorsement | Brands Endorsed By Beyoncé
Adidas feat. Beyoncé: A Look at Iconic Partnerships through the Years - BANG.
Kanye West Responds to Report Adidas Partnership is 'Under Review'
Why Adidas' Hip-Hop Partnerships are (Finally) Paying Off - Trapital
Adidas sued in US over Kanye deal that was axed after antisemitic outbursts | The Times of Israel
Deepika Padukone is adidas' Latest Brand Ambassador - Sneaker Freaker
Adidas and Nike must pick up the pieces after antisemitism ruins deals | The Japan Times
Adidas, Gap were caught in Ye's brand trap | Ad Age
Why Kanye West's Partnership With Adidas Is More Than An Endorsement - Retail TouchPoints
Artists and The Branding of Cool – New Music Seminar
Will Adidas Bring Back Kanye West? Here's Everything We Know
These music artists have collaborated with adidas - Sneakerjagers
Beyonce - Adidas ends partnership with Beyonce - Telegraph India
They did it without my approval': Kanye West Lashes Out At Adidas For Not Taking His Approval For Yeezy Day, Claims They Lied To Him While Copying His Designs - FandomWire
When Celebrity Endorsements Go Bad: Adidas and Kanye West | Kerin & Hartley Marketing
10 Celebrity Endorsers Who Were Caught Being Unfaithful to the Brands That Paid Them | Sole Collector
The Best Celebrity Shoe Partnerships in 2018 – Footwear News
The 10 Best Partnerships Between Rappers and Sneaker Companies | Sole Collector
Beyonce Teams Up With adidas In Athleisure + Performance "Partnership of a Lifetime — Anne of Carversville
See Adidas's First Label in 50 Years With This Mega Celebrity (It's Not Kanye) - TheStreet
Adidas snaps ties with Kanye over his anti-Jew remarks, to take $246 mn hit
