![Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would](https://pbs.twimg.com/media/D_IlmTDX4AE8pDz.jpg:large)
Adweek on Twitter: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would
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Billie Jean King Your Shoes | TBWA\Chiat\Day | adidas | D&AD Awards 2019 Shortlist | Campaign / Equality and Diversity | D&AD
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Billie Jean King Your Shoes | TBWA\Chiat\Day | adidas | D&AD Awards 2019 Pencil Winner | Campaign Branding & Identity | D&AD
![TBWA/Chiat/Day N.Y. on how Adidas Billie Jean King'd a whole lot of shoes for the “Here to Create Change” campaign | Ad Age TBWA/Chiat/Day N.Y. on how Adidas Billie Jean King'd a whole lot of shoes for the “Here to Create Change” campaign | Ad Age](https://s3-prod.adage.com/s3fs-public/styles/1024x512/public/billie-jean-king-cannes.jpg)
TBWA/Chiat/Day N.Y. on how Adidas Billie Jean King'd a whole lot of shoes for the “Here to Create Change” campaign | Ad Age
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