Highsnobiety - New Balance officially announces Jaden Smith as their first brand ambassador. At the moment, it's uncertain if a Jaden Smith and New Balance collaboration is dropping soon but stay tuned
TASH SULTANA on Instagram: “I'm pumped to announce that I've joined @ newbalance as an ambassador. There has and always will be people like me who don't fit into the…”
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)