TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden :
My adidas: Full Tracksuits & Superstar Trainers The Run-DMC Way - 80's Casual Classics
Run D.M.C. x adidas Originals Superstar 80's | Detailed Look - Freshness Mag
Chuck D - Run DMC...MY adidas TOUR 1986...Jam Master Jay FOREVER... | Facebook
Run-DMC's My Adidas: A Positive Response to Criticism – Retro Hip Hop Shop
Keith Haring Run Dmc Adidas Poster 1986 'Vintage Keith Haring Poster' For Sale at 1stDibs
Superstar 80s My Adidas JMJ 1986 RUN DMC NIB Size 11 1/1986 1 Of 1986 | eBay
Adidas Collaborates With Run-DMC For Commemorative Sneaker - The Seattle Medium
adidas Superstar 80s My adidas Run DMC 25th Anniversary - G48910 - US