![FILE - In this Sept. 6, 2018 file photo, people walk by a Nike advertisement featuring Colin Kaepernick in New York. In his "Just Do It" spot for Nike that marked the FILE - In this Sept. 6, 2018 file photo, people walk by a Nike advertisement featuring Colin Kaepernick in New York. In his "Just Do It" spot for Nike that marked the](https://l450v.alamy.com/450v/2mky94n/file-in-this-sept-6-2018-file-photo-people-walk-by-a-nike-advertisement-featuring-colin-kaepernick-in-new-york-in-his-just-do-it-spot-for-nike-that-marked-the-campaigns-30th-anniversary-in-september-the-sidelined-by-kneeling-nfl-quarterback-somberly-challenged-viewers-to-believe-in-something-even-if-it-means-sacrificing-everything-some-responded-with-anger-cutting-or-burning-nike-gear-and-calling-for-boycotts-president-donald-trump-slammed-the-companys-move-while-lebron-james-defended-it-saying-he-stands-for-those-who-believe-in-change-ap-photomark-lennihan-file-2mky94n.jpg)
FILE - In this Sept. 6, 2018 file photo, people walk by a Nike advertisement featuring Colin Kaepernick in New York. In his "Just Do It" spot for Nike that marked the
![Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News](https://assets1.cbsnewsstatic.com/hub/i/2018/09/06/8839d7a7-1d3b-4f02-94fd-13c1daa6a74e/kaepernick-nike-ad.jpg)
Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News
![Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News Colin Kaepernick "Just Do It" campaign ad aired during first NFL game tonight after Nike created a buzz dropping it on social media yesterday - CBS News](https://assets3.cbsnewsstatic.com/hub/i/r/2017/10/16/c7726bfe-7b58-4c73-a7dc-f28bc3b5beee/thumbnail/1200x630/3c24c4b26350ca553dfcafa816dcd902/gettyimages-630216190.jpg)